Strategic Leader. Agent of Change. Results Driver.

Who I Am

I’m a communicator, strategist, and creative all rolled into one – an agent of change who takes people on the journey with me. For 20 years, I’ve specialized in building marketing foundations during pivotal moments in startups and high-growth companies.

My expertise spans FinTech, PropTech, SaaS & Technology, Nonprofit, Hospitality, and B2B sectors. I thrive in environments where marketing strategy needs to be built from scratch or transformed from reactive to proactive.

How I Lead

I believe you can’t lead without transparent and honest communication. I adapt my style to each team member’s preferences, but I always share the “why” behind decisions to build buy-in and prevent resistance.

My approach is simple: ask the right questions, audit what’s actually happening (not what we assume is happening), and test everything. I’d rather work smarter than harder. When I find gaps or opportunities, I pivot fast toward what delivers the highest ROI. Marketing doesn’t have to be complicated – sometimes the best breakthroughs come from asking the obvious questions everyone else overlooked.

Impact by the Numbers

Budget Management
Maximum annual marketing budget managed across three countries

Growth Stage Marketing
Positioned companies through funding rounds to $2.2B public offering

Pipeline Quality
Improvement in lead quality driving higher conversion rates

Customer Growth
Scaled customer base during IPO journey