Twenty Years of Building Marketing Foundations that Drive Growth

From startup chaos to IPO success, I’ve built and scaled marketing teams across FinTech, PropTech, SaaS, Hospitality, and Nonprofit sectors. My approach combines strategic thinking with hands-on execution, always focused on measurable results and team development.

Career Journey

PBS Kansas | Marketing & Promotions Director
June 2023 – Present
Leading comprehensive marketing strategy for a public media organization serving Kansas. Managing brand positioning, digital transformation, crisis communications, and community engagement. Building strategies in donor relations, membership growth, and partnership development while navigating the complex landscape of public media funding and advocacy.
Public Media | Nonprofit | Community Impact

SmartRent | Brand & Creative Director
June 2021 – January 2023
Joined during the company’s transformation from private startup to publicly-traded PropTech leader generating over $100M in annual revenue. Led brand strategy and creative operations for a 15-person marketing team through the IPO process and post-pandemic repositioning. Built systems connecting marketing performance to sales pipeline while managing the rebrand for public markets. During tenure, company scaled SaaS ARR 205% year-over-year, demonstrating the impact of strategic marketing on enterprise software growth.
PropTech | SaaS | B2B | Pre-IPO to Public

The Print Source | Marketing Director
April 2019 – June 2021
Led complete digital transformation for a B2B manufacturing company, rebuilding their digital presence from the ground up. Orchestrated website redesigns, SEO strategy, and content development while modernizing their trade show and sales enablement approach. This role reinforced my ability to drive measurable results in traditional industries ready for digital evolution.
B2B Manufacturing | Digital Transformation

JR Consulting Services | Founder & Marketing Consultant
January 2016 – May 2019
Built and ran my own strategic marketing consultancy, serving 37+ clients across nonprofits, educational institutions, and technology companies. Completed 500+ projects focused on digital strategy, competitive analysis, and marketing transformation. This entrepreneurial chapter taught me to quickly diagnose problems, build frameworks, and deliver results across vastly different industries and budgets.
Consulting | Entrepreneurship | Cross-Industry Strategy

CURO Financial Technologies | Product Marketing Manager
June 2009 – January 2016
Seven years building foundational expertise at a $350M FinTech company operating internationally. Started when the company was still Tiger Financial/Speedy Cash and stayed through their evolution to CURO. This is where I learned to scale – growing the marketing function from a 2-person support team to a 25-person strategic department across US, UK, and Canada. Managed substantial budgets, led international expansion, and learned to navigate complex regulatory environments while driving consistent revenue growth
FinTech | International Markets | Team Building & Scaling

Value Place Franchise Services | Brand Manager
January 2007 – February 2009
Managed brand strategy and marketing communications for an extended-stay franchise operating across 10 states and 20+ properties. Developed brand standards, coordinated multi-property campaigns, and built marketing infrastructure for franchise partners. Created national promotional programs that increased brand awareness and drove franchise commitments.
Hospitality | Franchising | Brand Development

Legacy Bank | Marketing Coordinator
July 2005 – January 2007
Managed marketing operations for five community branches in Wichita. Developed annual marketing plans and budgets, created point-of-purchase materials, and served as community liaison. This role taught me the fundamentals of local market strategy and community-centered marketing.
Financial Services | Community Banking

Exploration Place | Membership & School Visit Planner
January 2002 – August 2005
Built partnerships with Wichita Public Schools (USD 259) that unlocked Title I funding and increased museum attendance. Coordinated educational programs across exhibits and theaters while developing crisis communications protocols. Created innovative programming models that balanced educational mission with financial sustainability.
Nonprofit | Education | Community Engagement