Creative Direction
SmartRent
SmartRent Brand System
A publicly traded company that went to market without a unified brand system needed one fast. Sales playbook, presentation templates, recruitment collateral, demo kit packaging, trade show displays, event apparel, and letterhead (all built to hold up at enterprise sales conversations and on the NYSE).
SmartRent
Self-Guided Tours White Paper
Research-backed thought leadership built to convert top-of-funnel leads. Based on 500+ prospect survey responses, this asset drove a 75% improvement in MQL-to-booking conversion as part of a broader content strategy.
Written & Designed
The Print Source & Jarden Custom
Coleman Trade Show Booth Redesign
Replaced a modular yellow panel system that required 8+ hours to assemble and generated significant shipping costs with a stretch-fabric printed backdrop (full-width outdoor scenic print, slim profile, more floor space behind the booth). The display hardware used an aluminum connector system that reconfigured into different layouts depending on booth size. The same kit worked for standard 8′, 10′, and up to a 20’x20′ footprint at PPAI. Setup time dropped to a couple of hours. Shipping costs dropped substantially.
CURO Financial
“Swipe & Go” 15 Second TV Spot
Part of a high-frequency 15-second TV strategy that split 30-second buys into paired spots running at the top and bottom of commercial breaks. This spot flipped the format: instead of the host explaining the loan terms, the customer delivers the pitch and catches the host off guard. One of the strongest conversion spots in the program at the time.
SmartRent
Marketing Dept Strategic Roadmap
Written during SmartRent’s transition from startup to publicly traded company, this internal document mapped the path from a flat, fragmented marketing function to a fully matrixed 50+ person department. The document addresses brand authority, cross-functional autonomy, internal communications, vendor strategy, and a five-year staffing vision. Please contact me directly to discuss if you’d like to review this information.
PBS Kansas
PBS Kansas Media Kit
Full underwriting media kit built from scratch to support sponsorship sales. Covers audience demographics, statewide broadcast and digital reach, local and national programming inventory, and the PBS brand trust positioning; all designed to give the development team a credible leave-behind for business conversations.
PBS Kansas
Membership Renewal Letter Redesign
Rebuilt a form letter with boxy graphics into a modern, emotionally resonant membership piece. Rewrote the copy to lead with community impact and redesigned the layout from scratch to match the station’s on-air brand presence.
PBS Kansas
America 250 Sponsorship Sheet
Sponsorship sales tool built to compete with commercial media. Positioned the opportunity as a community statement rather than an ad buy, with tiered packages designed to lower the entry barrier while maximizing on-air value for local businesses.
The Print Source & Coleman Outdoor
Coleman Essentials Playing Cards
Custom playing card set created for the Jardeen Annual Sales Retreat, showcasing Coleman Essentials product bundles. Concept, design, layout, and print production handled personally from brief to finished piece.
Wichita American Marketing Association
Marketer of the Year Event Suite
Full collateral suite for the Wichita AMA’s annual Marketer of the Year luncheon, including event flyer, program, signage, mailers, and ads. Designed and produced while serving on the WAMA board. The warm wood-toned layout was a deliberate departure from standard event materials, built to feel like an informal coffee shop chat rather than a stuffy association meeting.
